Whiteflash Diamonds is a prestigious online diamond retailer. The company was crowned “Lord of the Online Rings” by Kiplinger’s Personal Finance and has a large in-stock inventory of diamond rings available. Whiteflash is a member of the American Gem Society and carries AGS-certified diamonds. They are best known for their modern selection of bridal jewelry and designer engagement rings.

History of Whiteflash Diamonds

Whiteflash Diamonds is based in Houston, Texas. Created in 2000, Whiteflash is one of the key founders of the online diamond industry. The company is known for its “A Cut Above®” series of high-quality diamonds. Since 2004, Whiteflash has annually received high honors from the Better Business Bureau.

Services Offered

Whiteflash Diamonds doesn’t just offer a wide variety of diamonds. They offer top-notch customer service, too. These include: free shipping worldwide, a one year buyback guarantee, a one year service plan, and a customer loyalty program. They also offer a money-back guarantee if customers are unsatisfied with their purchase. These services provide the customer with a safety net once the purchase has been made. Whiteflash is also ISO 9000-certified, meaning they have a great quality management system. To achieve this certification, they must meet quality management standards that ensure customer satisfaction along with regulatory requirements related to their products and services.

Whiteflash’s second-to-none customer service begins as the buyer is searching for the perfect diamond. Whiteflash connects them with a personal consultant, who will assist the buyer in any way possible. They also offer a customer service live chat that’s available 24/7. Anyone purchasing from Whiteflash Diamonds will leave with an impeccable customer experience.

Business Model

Whiteflash Diamonds is truly unique in the way they run their business. Unlike some online retailers, their inventory is in-stock. Each in-house diamond is then photographed by a professional diamond photographer, displaying each diamond’s beauty for the customer. They also have a showroom in Sugar Land, Texas, where they exhibit their in-house diamonds.

Because Whiteflash carries ACA diamonds, their purchasing prices include premiums. However, many agree that this price increase is justified for such high-quality diamonds, and purchasing from Whiteflash costs less than companies like Tiffany or Cartier. While the cost of a diamond from Whiteflash might be higher than a diamond from Blue Nile, the quality is first-class.


Whiteflash Diamond’s website is bold, flashy, and eye-grabbing. On the homepage, there is a menu bar with several drop-down menus providing important information on diamond knowledge, the diamonds available, and company services. Whiteflash also offers a 24/7 chat system, which is useful if a customer needs assistance purchasing a diamond. Finally, their website is mobile-friendly. The menu is adaptable and easily accessible via mobile device, so customers can access it on the go.
Notable features on Whiteflash’s website include the images and videos they provide. Each diamond features an ideal scope image, a Hearts & Arrows image, and an ASET image. Each even includes a Sarin report. Most online retailers do not provide this information without asking, while most don’t provide it all. Also included is a 360-degree video of each in-house diamond. Whiteflash provides customers with all the information and visuals needed to confidently make a purchase.


The products offered by Whiteflash Diamonds are of the utmost quality. All diamonds are certified by the American Gem Society, and Whiteflash’s “A Cut Above®” diamonds are known for their exquisite cut and quality. They offer a modern bridal selection and designer engagement rings. On top of that, Whiteflash hold themselves to a high moral standard. All of their diamonds are conflict-free. The company only buys from suppliers who comply with the Kimberley Process and supports the United Nation’s resolutions preventing the trade of diamonds that encourage conflict. Whiteflash also offers a special program known as the Dreams of Africa Collection, which funds a contribution towards Jewelers for Children.

How to Buy

Buying a diamond online for the first time can be stressful. There are countless details to pore over and decisions to make. Fortunately, we’re here to help you. We’ll have a customer service specialist walk you through the entire process and determine the answer to questions like these:

  • What is your budget?

  • What diamond shape do you prefer?

  • What type of setting are you looking for?

If you are having any difficulty with Whiteflash Diamond’s selection or website, contact them via the live chat. They will be happy to assist you and are available 24/7.

Final Thoughts

Whiteflash Diamonds is truly unique. They offer a top-notch collection of in-house, ethically-responsible diamonds. Their ACA diamonds have a super-ideal cut, aimed at creating ultimate light performance. In addition to their high-quality products, they offer unmatched customer service. Each customer receives special attention catered towards their diamond-purchasing needs, and their image and video services are on par with other leading online retailers. Whiteflash is first-class.