The Pros & Cons of Purchasing a Diamond Online

Online shopping has taken the world by storm. With a click of our mouse, we can purchase anything from books to electronics to groceries to diamond jewelry and much more. All without leaving the comfort of our homes. So for people who don’t have the time to go out shopping or suffer from agoraphobia, online shopping is a great alternative. And it’s easy to see the pros in making all your purchases online.

But there are some people who are still skeptical about purchasing items online. How do I know the product description is correct? How do I know these are legitimate product reviews? How do I know I won’t be scammed? These are just some of the many questions that might cross your mind when shopping online.The skepticism is understandable, especially if you have the I’ll-believe-it-when-I-see-it mentality. So it’s easy to see the cons of shopping online.

There are advantages and disadvantages to buying a diamond online. Many online retailers offer high caliber diamonds with significantly lower prices than traditional stores offer. Their websites also offer an abundance of information and reviews. If customer service is your concern, most online retailers offer 24/7 chat services and pair you with a customer service representative. The experience of purchasing a diamond online is unlike any other; you get quality products and service, all from the comfort of your home. But you miss out on the experience of seeing the diamond in person and getting a sense of whether it’s truly the right one or not.

So what are some of the pros and cons to purchasing a diamond online? Keep reading and find out!

The Pros of Buying Online

Access to Endless Information on Diamonds

The internet contains a wealth of information on diamonds from credible and reputable sources. 

Most reputable online diamond retailers offer an extensive amount of diamond education resources along with affiliate sites. These websites offer all the information you need to purchase a diamond with confidence. From the 4C’s to types of ring settings, the internet has all the information necessary for you to feel comfortable with purchasing a diamond online. Plus, reputable dealers offer reviews of various services on their website. Access to these reviews will help you select the right retailer for you.

Purchasing a diamond online will save time and energy. Instead of having to travel from jewelry store to jewelry store, using up gas and exhausting yourself, you can visit multiple jewelry stores with a few clicks of your mouse.

Saving Money

Perhaps one of the most appealing features of purchasing a diamond online is the cost. Every retail store has markups, which pay for their inventory, employees, rent and more. When you walk into a traditional store, you aren’t simply paying for your diamond. In reality, you’re paying for the diamond, plus the cost of running a business. In addition, sales representatives will likely attempt to persuade you into purchasing a diamond for more than it is worth.

However, shopping online will significantly reduce the cost of your purchase. Some online retailers, like Blue Nile, work with wholesalers so you can purchase a quality diamond at wholesale price. In fact, you could save up to 50% on your diamond purchase. If you’re looking for a high-quality diamond priced at a fraction of the cost, online shopping is the way to go. You may not even have to pay the cost of shipping.

The Cons of Buying Online

Seeing is Believing

For a lot of people, seeing a diamond up close and personal is more satisfying than just seeing a picture online. Our affiliates Blue Nile and James Allen provide a magnified 360-degree look at the diamond, allowing you to see details that the human eye will miss. By seeing all those details up close, you can make a better informed decision about which diamond you choose. But even with the 360-degree video technology and multiple photos reputable online dealers provide, some people would still prefer to see the diamond for themselves.

There is just something about being able to use all our senses when purchasing an item that enhances the experience. Being able to pick up the diamond and feel the carat weight. Being able to watch the diamond color shift depending on the lighting. All those sensory experiences allow the buyer to purchase the diamond that feels the best to them in every way possible.

Seeing a picture online might be able to point out details you wouldn’t otherwise notice with the naked eye. But it doesn’t allow you to hold the diamond in your hand and know if it’s the right one.

Packages Can Get Lost

Imagine this- You’ve ordered the perfect diamond engagement ring. It’s set to arrive the day before you propose. You have the perfect location, the perfect meal, the perfect everything to make this the most memorable night of your lives. But now it’s the day before and the package hasn’t arrived. You call your mail carrier and they swear the package was delivered earlier that day. So now you have to contact the company you purchased the ring from and see if there is anything they can do. And now your perfect night is falling apart right before your eyes.

By purchasing a ring directly from a store, there is no risk of the ring getting lost in the mail. You can leave the store with the ring in hand and hide it somewhere safe until the big night. Yes, it takes more time, money, and energy to do it this way, but it’s much less stressful than having to make a bunch of phone calls to resolve the situation somehow!

The affiliates of Diamond Consultation all have protection plans to cover a lost package, so if your package doesn’t arrive, we’ve got you covered!

When it comes to purchasing a diamond, there is no right or wrong way to do it. It’s all personal preference based on your time and money situation. However you choose to shop, always make sure you’re getting your information from a reputable source. Here at Diamond Consultation, we have reputable affiliates with excellent diamond selections. Give us a call and we can help start your journey to the perfect diamond, the diamond of your dreams.