We have all done it at some point: paid a substantial price for a product, only to realize that we could have gotten it cheaper somewhere else. A diamond purchase carries a much larger risk because it requires the kind of money that we would otherwise invest in a car or home. To minimize the risks, we recommend learning about the potential pitfalls that lure many customers into the over-payment trap.

It's easy to get distracted by a diamond's superficial appearance, falling immediately for the diamond that strikes you as the prettiest. You see that dream diamond, get caught up in thinking it’s the prettiest thing you've ever seen, and forget to compare price tags. What if you could find the same ring, with all the certification and pertinent grade details that you need, for half the price? Don't forget to compare even when you fall in love with a diamond at first sight, and check for the certification you need to make a sound and correct decision on your investment.

You'll run the risk of overpaying if you don't take the time to research and investigate the world of diamond retail. In today’s fast-paced and urgent world, not all advertisements can be trusted, no matter how perfect the retailer might make things look on the surface. There's still false information everywhere, so it pays to be skeptical. Don't throw away your hard-earned money by skipping the research step.

For those of you who work in the finance world, you understand that you put in more money when you finance something than if you were to buy it outright. There are fees of all kinds tacked on to the price tag, and sometimes you wind up paying more than a third of what the product is worth. For example, if you finance a brand-new car, the price tag may be $14,000. However, you wind up paying $19,000 – $20,000 in the end. This hefty price tag comes from all the finance fees that you might not see when it's all wrapped up in an enticing, cheap-looking bundle.

With this in mind, be sure to search through the resources available on our website and check out the many ways you can avoid overpaying. If you have any questions, contact us! We will help you and make sure that you get the diamond you deserve at a fair price.